I love the new ad campaign for Dentyne. The whole concept is so "PSA"ish, but romantic in a way. And I love how it goes against the stream as all other agencies and ads are pushing for more and more digital/online work. Even cooler, the website has a 3:00 counter that only allows you to browse the sight for 3 minutes before kicking you off...all with the goal of getting us more "FACE TIME" with one another. *le sigh*...I love...
Have a great 3-day weekend everyone! May it be filled with ample "face time" with the ones you adore!
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